Books : Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall Books)

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by: Jerry Weissman

: Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall Books)

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Binding: Hardcover
Dewey Decimal Number: 651.73
EAN: 9780130464132
ISBN: 0130464139
Label: FT Press
Manufacturer: FT Press
Number Of Items: 1
Number Of Pages: 304
Publication Date: March 13, 2003
Publisher: FT Press
Sales Rank: 123833
Studio: FT Press



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Editorial Review:

Product Description:
In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.



Customer Reviews
Average Rating: out of 5 stars

Rating: 5 out of 5 stars - Getting it right
Incredible book. As a toastmaster member I really appreciate the amount of information Jerry has put into this book. In it you will find a complete checklist on how to get from vague idea to power presentation. I especially like his brainstorming, speech flow and verbalization advice. The book is also full of real life showcases and war stories that help underline its many points.

With this book at hand you will feel more confident and speaking on your own two feet will no more be something you dread. When you have completed it I strongly advice you to seek out your local toastmaster club and get some "stage time".


Rating: 5 out of 5 stars - presenting to win
This is the book every presenter must have. It is well-written and the text is concise and to the point. There are no waffles or obscure terms. Any presenter cannot afford to stand in front of the audience without first reading this book. The book is also and excellent reference.


Rating: 4 out of 5 stars - Presenting to Win is an excellent tool
This book is an excellent tool. It focuses very specifically on effectively creating a business presentation. The tips were valuable to be and I have been creating presentations for several years. It will also be very easy to reference in the future.


Rating: 4 out of 5 stars - Homerun after homerun after homerun ...
This book is about making CONSCIOUS decisions for balancing the story board itself for hard facts, visual, ethical and psychological aspects, politicily correctness etc. but of course doesnt stop there.

The book shows and discusses which elements you need to convey your story and why you use certain presentation technics over others to achieve your goals.

The book is devided in 14 chapters. Each chapter is focused on either

a) How to create or develop your basic story or on
b) How to enhance it

(by using the described technics and its implications and reactons it will provoke).

What makes this book standing out is the careful analyzation of the aspects that came into play when giving an presentation.

That obviously includes the analytical skills itself but also the time and effort to explicitely mention and discuss (dis)advantages of each element.


The carefully chosen presentation samples will be disassembled throughout the book and taken apart into its peaces, analyzed, explained and put back together.

Where required, the example will be (dis)assembled several times to bring the points across.

Its the analysation of those presentations and its aspects to a granular level and putting the gained knowledge into a conscious presentation creation process that make the book so valuable.

Most books tell you just how to use software to make graphics etc. but this book tells you what you have to present to your adience to actually win them over.

The fact that the many aspects are explicitely explained helps you visualize the options you have at your disposal and the reason why you chose one presentation form over another.

While this book focuses on presentations that show off your assets and the art of persuasion. There is also a companion book "In the line of Fire" which focuses more on the defense to hardball questions.

I do also want to recommend a third book - "Dan Roams: Back of the Napkin" which focuses more on the technical aspects of how to find your story, and a strong focus on visualizing it fool prove and providing rock solid hard facts that wont be beaten.

What Jerry*s books does express very well is the fact that giving a presentation is like being an athlet.
You will have to exercise "verbalize" regularly to be in top form when it counts.

Good luck to you !!


Rating: 5 out of 5 stars - You will never present the same way again...and your audiece will thank you
Jerry Weissman is one of those rare people who has written an authoritative sounding book about how to present and has the real experience and background to justify every claim he makes.

The book starts with the premise that the presenter must focus on the audience and that he must make them focus on him. He must understand the mental point they are at (Point A) and moves them to Point B. He must understand what is in it for them (WIIFY) and constantly use it as he constructs every slide to walk them to Point B. He must also understand the setting of the audience, and his main points of argument. Finally, he must tie those points together with a flow structure that fits his argument.

That's the first half of the book and as someone who has through some awful presentations, I can only wish reading this book were the equivalent of a driver's license for public speakers.

The back half of the book draws on his background in television and employs standard cinematic techniques to improve the appearance of PowerPoint. It's easy to overlook this part, but it makes a huge difference as well.

I've now had a chance to see people who have used these techniques for years present, and it makes a huge difference. I have also seen someone present in a tough situation using these techniques for the first time. This person is level-headed and not given to fads. His comment? "I wish I had run to Jerry's book ten years earlier."

If you speak in public, this is the one book you have to read, and re-read. It is common sensical, based in fact, and surprisingly intuitive.



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